So, Discovery Channel, a while back, released this, one super great and fairly nerdy commercial.
This then inspired the super great and truly nerdy XKCD to create his own version, some of which is fairly straightforward, and some of which it helps to have knowledge of the geek-o-sphere and the webcomic itself.

The relative simplicity of the art-work led to an animated adaptation.
And most recently this video, with the preeminent nerds and geeks of the moment. The parts that they narrate can sometimes make the joke a bit funnier, as the jokes are of the inside kind. With Neil Gaiman, Wil Wheaton, Cory Doctorow, Lawrence Lessig, Bruce Schneier, Jason Kottke, Google Zurich, Hank Green, MC Frontalot, Patrick & Teresa Nielsen Hayden, Mr. Toast, Miss Cellania, Team Genius, Phil Plait, Allan Amato, Maddy Gaiman, Charissa Gilreath, Belinda Casas, Chuck Martinez, Jeremy James, Joanna Gaunder, Lee Israel & Octavio Coleman Esq. of The Jejune Institute.
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