I totally get what Axe is going for, and even though I don't like any of their scents, the commercial are catchy enough that I vaguely imagine what would happen if I put some on... But the latest slant in their ad campaign is called "Bow Chicki Wah Wah," which is the bass line made famous by late 70's porn. So, as women get more and more creepily mind controlled by this scent, I saw this with the missus. And even for its target demographic, DAMN is that graphic.